By Annabel Fowler
The secret is out! Steve Farr, Vice President for Enrollment, and his admissions team have increased new student enrollment by twenty percent. New marketing and recruiting tactics put in place have contributed to reaching this goal.
Our admissions and financial aid team is something of which to be proud. Their excitement for Wesleyan’s progress can be compared to students’ excitement during sisterhood events like STUNT. In fact, two dozen marketing initiatives have been carefully planned and implemented for the growth of the college.
Naturally, as the majority of the school has gone paperless, these projects have their basis in technology too. With an online virtual tour, Facebook page, the use of Microsoft tagging, and the placement of ads on the Internet search engine Yahoo, the admissions team and financial aid staff have reached prospective young women all over the world. Of course, not everything has gone high tech. A radio campaign and billboards describing Wesleyan’s recent rankings on national best colleges lists (such as Forbes and Princeton Review) reach a more local base of prospective students.
However, perhaps the most influential and most impressive marketing tool is the Gold Quest site designed for prospective students. Featuring a virtual online tour, this site not only displays Wesleyan’s beautiful campus, but also gives potential students insight into life at Wesleyan from current students’ point of view. This site allows prospective students to easily apply online, see what the campus has to offer, and add themselves to an e-mail messaging list serve that sends updates of events, scholarship offerings, and any other important Wesleyan news.
Farr and his team also see a need for international and exchange students to connect with women from their home countries who are looking at colleges in America. This project, an online site, would allow girls from all around the world to view videos of actual international and exchange Wesleyan students who may be from their country. What a way to gain diversity! Already, Wesleyan has students from eleven other countries, not to mention eleven different states.
Farr stresses that the fact that all involved in recruiting prospective students should be recognized. Not only is the admissions team responsible, but the financial aid staff as well. Farr would not stop there as he also declares that all Wesleyan, faculty, staff, and the student body are together in the promotion of Wesleyan College. In fact, a plan to increase promotion from faculty and staff resulted in the “Wesleyan Talk About It” campaign, a program that awards a monthly winner, among faculty or staff, for promoting the college the most. The inventiveness of the entire admissions team, financial aid staff, and faculty and staff should inspire students to aid in the crusade of promoting our college. Why stop at twenty percent, eleven countries, and eleven states?